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"Treating employees as professionals, not worker bees"

By Rachael McGahern (December 2008 Issue)
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Call centre staff often bear the brunt of a disgruntled public, are under constant pressure to meet
high call targets and work in an environment within which high turnover is the norm. Barclaycard set out to change this within its business to business call centre, by introducing a training initiative dedicated to promoting employees’ wellbeing and continuous development.

Three years ago it began to look at ways to ensure it retained staff and customers, stayed ahead of
the competition and improved the quality of its customers’ experience.

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