Learning how to lead
By Elizabeth Eyre (November 2008 Issue)
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Academia is coming down from its ivory towers to adopt a more business-like approach to education, using commercial methods to compete for students and the funding that follows them.
No longer is it enough for academics to teach and research; these days, they must also be able to manage, put together business plans, adopt and implement strategies, and understand their markets and their customers.
One university that is embracing a corporate approach to providing higher education is Middlesex, in north London. As part of that new culture, it is developing the leadership capabilities of a new tier of academic managers to enable them to play an active role in mapping out and achieving its corporate strategy.
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