The key to getting the right people on board is much like fishing. To catch your fish, first decide which fish you want to catch and then bait your hook accordingly.

Most of the common failings in recruitment and retention are blindingly obvious, but if you don’t know who you’re looking for, how will you know when you’ve found them? Before you start to recruit, ask yourself: “What is the job this person will actually be doing?” If you can’t answer this question, stop recruiting. You will only be seeking failure. In order to find the right person, you first need to know exactly what they will need to do to be successful in the role. Only when you know what is required of them can you start to think about what kinds of skills, behavioural traits, attitudes or competencies they need to achieve it.

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